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If you're getting ready for EMV or “chip” cards this year then you can feel confident that your business is moving in a positive direction towards security for you and your customers.

Magnetic stripe technology has been our staple for decades but with the rise of incidences of fraud, the change to EMV will be a leap forward for the US. Where EMV cards are used; e.g., Europe, there is substantially less fraud. The code in the chip adds an additional layer of powerful fraud protection that cannot be achieved with the magnetic stripe.


Guy Berg from Master Card explains why the legacy magnetic stripe card is less secure:
"The magnetic stripes on traditional credit and debit cards store contain unchanging data. Whoever accesses that data gains the sensitive card and cardholder information necessary to make purchases. That makes traditional cards prime targets for counterfeiters, who convert stolen card data to cash."

 

Core problems with "Mag Stripes":

1. Magnetic stripes are easily cloned
2. Terminals perform little or no risk assessment
3. The authentication data is static
4. Host cannot recognize cloned cards


If someone copies a magnetic stripe, they can easily replicate that data over and over again because it doesn't change. EMV cards provides unique card data to help eliminate theft, and bring US businesses up to speed with the most widely used credit card security technology to date.

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Deena Tolley of TRI will present a workshop on Credit Card Security and Understanding the Liability Shift for Merchants in South Yarmouth, MA. She will also be sharing how to keep your business transactions safe and secure!

 

There are a lot of changes occurring with credit cards and merchant payment processing right now:

 

  • Fraud loss liability shifting to some merchants in October 2015
  • Replacement of magnetic stripe cards with chip-based cards (EMV)
  • Development of various new smart phone technologies for payment processing

 

Learn from Deena how to avoid the fraud loss shift, secure your good reputation and ensure the safety of your customers' information - or even your own.

 

This free workshop by Transaction Resources, Inc. will prepare you for all of this and more, including saving money on processing fees and the best options for mobile payments. This presentation is part of the Yarmouth Chamber of Commerce workshop series.

 

Tuesday, April 28th 9-11 AM
Bridgewater State University
1175 Route 28, South Yarmouth, MA

 

To register, please call the Yarmouth Chamber of Commerce at 508-779-1008.

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"Chip cards" or EMV cards are credit and debit cards embedded with a micro-chip. The acronym, EMV stands for Europay, MasterCard, Visa.

Don't let the changes catch you unaware! These cards are in wide-spread use throughout the world and are now being rolled out in the US. The goal of EMV is to improve security and reduce fraud at the point of sale. By later this year magnetic stripe cards will live only in our memory, along with the 8-Track tape.

 

For merchants, the switch to EMV requires adding new in-store technology, updating internal processing systems, and complying with new liability rules.

 

For consumers it will cost no more than a bit of extra time for processing at the check-out counter. They will simply receive and activate new cards and adjust to a small change during the payment process.

 

For the benefit of both our business partners and their customers, we answer a few important core FAQs about EMV cards in a series of future quick reads, "EMV Bytes". 

 

 

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